Edible Memories by Marije Vogelzang

Marije Vogelzang uses food as a storytelling device to explore people's memories and communicate their stories, taking advantage of taste and smell's unique power to bypass the processing parts of our brain and connect with our emotional self. The film captures an elderly woman's dramatic memories from World War II as conjured through one of Marije's concepts.

Dutch designer Marije Vogelzang is the world's first-ever eating designer. Having graduated from the Design Academy Eindhoven, Marije Vogelzang specialised in "eating design". Working as an inspirator and consultant for any food-related business, she started her design studio/restaurant Proef (which means tasting or testing) in Rotterdam in 2004.In 2006 she expanded to Amsterdam where she plays with food installations, restaurant concepts and food events. She has won a number of awards including the EDBR Portfolio Prize, which is associated with the Rotterdam Design Prize. Her clients include Droog Design, the city of Rotterdam, Hella Jongerius, Marlies Dekkers, the Dutch embassies in Rome and Dakar, BMW, Turnover, Hermes, and the Van Gogh Museum Amsterdam, among others. She has participated in numerous conferences and food events.